If your service offering changes you have to ensure that you remove the outdated content and replace it with all the new and updated features.
The outdated information doesn’t describe the new iteration of your offering that suits their need perfectly, and they won’t call you because they didn’t know it existed. They are going to like the offering and give you a call, only to find out that the service has changed in a way that doesn’t suit them, and they will be left with a bad taste in their mouth. If a user comes to your site reads an outdated description of what your company or product does, one of two things are going to happen: Service offerings change all of the time, but many folks forget to adapt the content on their site to align with those changes. Reason 2: Your Service Offering Has Changed, but Your Site Content Hasn’t Rule of thumb is to keep those pages live for a year and then sunset them by redirecting them to the newer product page. If you know it’s never coming back in stock on your site, then put a message on the page and give similar products they can explore to entice them to stay on your site. The problem here is that getting people to the pages through those rankings is great, but if the content on the page doesn’t connect with them or explain what your offering is well enough, then they aren’t going to buy. Should i remove it update#
Sometimes we have pages on our sites that do well, so we never think to look back and update them, even if the content on them is outdated and doesn’t speak to our offering that well anymore because we have achieved high rankings for them.
Has this content been modified to reflect current SEO best practices?Īll of these are valid questions that site owners should be asking themselves on a regular basis, regardless of what industry or vertical they fall under. Are my addresses and phone numbers current?. Am I providing information that is outdated and could pose a legal issue?. 
Have I updated my service offering information to reflect changes over time?. Do you ever look at your site and think to yourself that the content might be getting a little, old? Once you ask yourself that question, it leads to other questions such as:
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